• E-Books
  • Latest Catalogs
  • Books for Courses
  • Exhibits Listing
  • View Cart

About the Book

Beyond the Book

512 pp., 6.125 x 9.25, 50 illus., notes, bibl., index

King Football

Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press


This landmark work explores the vibrant world of football from the 1920s through the 1950s, a period in which the game became deeply embedded in American life. Though millions experienced the thrills of college and professional football firsthand during these years, many more encountered the game through their daily newspapers or the weekly Saturday Evening Post, on radio broadcasts, and in the newsreels and feature films shown at their local movie theaters. Asking what football meant to these millions who followed it either casually or passionately, Michael Oriard reconstructs a media-created world of football and explores its deep entanglements with a modernizing American society.

Football, claims Oriard, served as an agent of "Americanization" for immigrant groups but resisted attempts at true integration and racial equality, while anxieties over the domestication and affluence of middle-class American life helped pave the way for the sport's rise in popularity during the Cold War. Underlying these threads is the story of how the print and broadcast media, in ways specific to each medium, were powerful forces in constructing the football culture we know today.

About the Author

A former football player for Notre Dame and the Kansas City Chiefs, Michael Oriard is Distinguished Professor of American Literature and Culture at Oregon State University. He is author of four previous books on American sport and sports literature, including Reading Football: How the Popular Press Created an American Spectacle, which focuses on the sport from the late nineteenth to the early twentieth century.


Related Titles



© 2014 The University of North Carolina Press
116 South Boundary Street, Chapel Hill, NC 27514-3808
How to Order | Make a Gift | Privacy
Greenpress Initiative Network Solutions